Nectar is a brand I created that sells haircare and body products. Their mission is to empower women and promote ethical honey.
For Nectar's packaging, I wanted to modify a symbol of perfection and use it to support body positivity. I chose renaissance statues and designed them to be casual, colorful, and imperfect. Bees vibe alongside the statues as happy friends. Retro patterns and grainy textures make the brand feel natural. To stand out on shelves, all Nectar products have yellow honey swirl caps. Nectar's swag is also reversible to encourage reuse.
I designed one scent and statue concept, but Nectar would have many to match a variety of hair and body types.
